Animoca Brands has announced that their TOWER token will come to the mobile strategy game Crazy Defense Heroes later this month. The token is an initiative to add play-to-earn elements to an existing free-to-play mobile game. Crazy Defense Heroes follows in the footsteps of Crazy Kings, which introduced competitive rankings as a way to earn TOWER tokens.
Crazy Defense Heroes is already playable on iOS and Android devices. Anybody who’s already playing the game, will probably have a benefit in earning these TOWER token rewards. However, Animoca announced that Crazy Defense Heroes will move away from the competitive events they have been doing in recent months. They want to introduce a mechanic where everybody who meets the minimum gameplay requirements gets rewarded.
This system will be considerably different from the mechanics in Crazy Kings. At the moment Crazy Kings is all about tournament based play-to-earn mechanics where only the best earn TOWER. By rewarding all players who meet the minimum requirements, Crazy Defense Heroes is doing things completely different.
To our knowledge, this is the first major initiative to combine mobile F2P with blockchain P2E, and if you choose to join us in this experiment please try to keep in mind that this is not your regular commercial project, but a bold, new, and experimental initiative to propel us into the bright new future of gaming.Animoca Brands, blog post
How to earn TOWER in Crazy Defense Heroes
Players who have been playing Crazy Defense Heroes between February 16th and March 31st 2021, and also earned 25,000 XP for their avatar will share a pool of 300,000 TOWER. At the moment TOWER is $0,045, which means that this particular price pool is $13,725. How and when this claim will become available, is still to be determined. Development on this feature is on-going. Also players who earn 25,000 XP in April 2021 will share a reward pool of 300,000 TOWER. This sounds like they will introduce XP earning as a regular way to earn TOWER.
The amount of TOWER tokens that will be rewarded, depends on the amount of players that meet the requirements. The pool will be split equally across all players who meet the requirements.
At the moment the amount of TOWER someone earns, is not displayed in the game. They won’t add this either. Instead Animoca Brands is working on an external web interface. Through the official website gamers will be able to sync their Ethereum wallet to the game, making claiming fairly smooth and easy.
Gaming x DeFi x Play-to-Earn
The rise of blockchain technology paves the way for new business models in gaming. Play-to-earn is the next evolution of free-to-play, changing consumers from cash machines into economy contributors. It’s not without reason that a project like Axie Infinity labels itself as a digital nation. In a play-to-earn game there can be different layers, where top level players rely on farming activities from smaller players.
Overall we’re seeing a merger between financial markets and gaming, as play-to-earn brings a game economy into the real world. Technically it would be possible to make a living from playing a game. However, philosophically you might wonder whether we would still call this a game.
At the same time we’re seeing financial products adding layers of gamification. Yield farming is an example of that. In addition the user interface of Sushi Swap, Doki Doki Finance and Cometh tap into gaming and geek culture. Companies like Seascape Network make it their business model to gamify decentralized finance.
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn. He’s also Head of Content for DappRadar.