Virtual Worlds

User Acquisition Record for The Sandbox

The Sandbox artwork header

The Moon Sale promotion campaign by The Sandbox has proven to be the most successful sale for user acquisition. For six weeks The Sandbox has been selling small amounts of land, and the number of landowners increased with almost 40 percent. On Thursday the final flash sale ended, despite some technical problems, bringing the total number of land owners at 1715.

For six weeks The Sandbox has been selling small amounts of land to the community at a 20% reduced price. These sales brought in 484 new landowners. During the moon sale a total of 7254 land parcels have been sold, which is 6 percent of the total supply. During the third land sale in the end of March users bought 12.384 land parcels, which added 655 new wallets. While the first and second pre-sales brought in 181 and 395 new wallets respectively. Below some data about the user acquisition through pre-sales for The Sandbox.

  • Pre-sale 1 – 3096 lands – 181 new wallets – land/new wallet: 17.10
  • Pre-sale 2 – 6192 lands – 395 new wallets – land/new wallet: 15.68
  • Pre-sale 3 – 12384 lands – 655 new wallets – land/new wallet: 18.91
  • Moon Sale – 7254 lands – 484 new wallets – land/new wallet: 14.99

This means that the Moon Sale has been the most effective way for The Sandbox to bring new users into their ecosystem. Every 14.99th piece of land sold, brought a new user into the virtual world.

Not only did these promotion sales do well for user acquisition, but it also brought the virtual world some headlines. Because of these regular sales moments The Sandbox was high in the data charts of websites like Nonfungible, DappReview and Dappradar. A position in the charts is a good indication for the popularity of certain non-fungible tokens or their projects.

What is The Sandbox?

The Sandbox is one of the blockchain-powered virtual worlds currently in development. The beta test will launch later this year, but before that time there will be one more pre-sale. During this pre-sale gamers, businesses and investors can buy virtual land with a discount. You can register now to make sure you’re not missing out.

The virtual world of The Sandbox consists out of lands, and voxels fill up each of those lands. Visually it will remind many gamers of Minecraft, as both games have this Lego-inspired look to them. However, players are able to buy virtual land and implement any form of monetization. These virtual lands can become mini-games, adventures, virtual shops, extensions of actual webshops, a space for social gatherings, and so on.

TSB Gaming is providing free tools for developers, gamers and content creators. Creators can use VoxEdit to make objects. In addition the Game Maker allows users to create interactivity on their virtual land. TSB Gaming will also create a meta gaming experience. Players can for example do daily quests or weekly quests for their guild.

Robert Hoogendoorn avatar
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.