Music artist Deadmau5 is launching a crypto art drop on SuperRare in collaboration with digital artist Sutu. On Tuesday 10PM UTC the artwork ‘In Titan’s Light’ will go on sale following the Reserve Coldie Auction. This means that when a minimum price has been met a 24 hour timer kicks off.
The animation has been done by Sutu, while Deadmau5 provides the soundtrack. He named the song SATRN, and according to Sutu the song ‘evoked a feeling of new frontier space exploration’. In Titan’s Light is a single piece of art that will be sold to the highest bidder.
Sutu has been creating audiovisual experiences for virtual concert by The Weeknd and John Legend. He has also worked on projects like Ready Player One and Doctor Strange. Deadmau5 is known for his progressive house music, and has been a name in mainstream entertainment for many years. His stage presence is very recognizable because of this giant mouse head he wears.
Crypto art reaching mainstream
Slowly but steadily the crypto art scene is reaching into the mainstream. Over the past few months we’ve seen Paris Hilton draw a kitten for charity, and earlier this week graphics artist Beeple sold 3.5 million dollars worth of his creations. At the same time former MLB star Micah Johnson dedicated his time to crypto art.
There are just the first examples of mainstream artists dipping their toes in the crypto art space. At the same time we’re seeing similar developments surrounding digital collectibles. Pro athletes from the NBA invest in Dapper Labs and their NBA Top Shot collectible game, while companies like Topps and Atari are also moving into the blockchain and NFT space.
What is crypto art?
Crypto art or digital art has been around for many years. However, without the existence of blockchain technology it was impossible to verify authenticity and rarity. Now digital art is connected to a token on the Ethereum blockchain. That way buyers can see how many copies of a certain artwork there are, and whether the product is original.
The concept of seeing a digital image as art, is one thing. However, for many people it will be a challenge to consider digital images as valuable. Consider this: The Mona Lisa is worth many millions of dollars. If I would paint the Mona Lisa in an exact copy, it would be worth only 50 dollars. Because we all know where the original version is. Being able to verify the authenticity and rarity of a piece of art is crucial.
Some people don’t care about the Mona Lisa. It’s just a painting. They are happy to download an image for Google Images, print it on canvas and hang it in their living room. Others want the real deal. The same rules go up for digital crypto art.
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Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn and for a variety of third party magazines and websites.