Electronic music artist Deadmau5 is working with Mad Dog Jones on a new crypto artwork which will launch Thursday January 14th on Nifty Gateway. The artwork is inspired by Japanese culture and the 80s, while Deadmau5’s music clearly grabs back to the 80s as well with its synthwave sound. The artworks will be available on Thursday at 7PM EST, which is midnight 00:00 UTC.
Mad Dog Jones will drop his artworks for the second time on Nifty Gateway. His first collection was also inspired by Japanese culture with a retro touch. Two months ago he sold two unique artworks and two alternative artworks each with 50 prints, which sold for one dollar.
There are no details yet on how the auction on this Thursday will take place. However, there will definitely be multiple artworks on sale. In addition it’s very likely that Mad Dog Jones and Deadmau5 will sell some of their works for one dollar. MDJ shared his fascination for the market behind this pricing on Twitter.
What is crypto art?
Crypto art or digital art has been around for many years. However, without the existence of blockchain technology it was impossible to verify authenticity and rarity. Now digital art is connected to a token on the blockchain. That way buyers can see how many copies of a certain artwork there are, and whether the product is original.
The concept of seeing a digital image as art, is one thing. However, for many people it will be a challenge to consider digital images as valuable. Consider this: The Mona Lisa is worth many millions of dollars. If I would paint the Mona Lisa in an exact copy, it would be worth only 50 dollars. Because we all know where the original version is. Being able to verify the authenticity and rarity of a piece of art is crucial.
Some people don’t care about the Mona Lisa. It’s just a painting. They are happy to download an image for Google Images, print it on canvas and hang it in their living room. Others want the real deal. The same rules go up for digital crypto art.
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Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn and for a variety of third party magazines and websites.