Avatar platform Genies will be using the Flow blockchain to create and customize three-dimensional avatars, including a first one based on Justin Bieber. The singer used his Genies avatar to announce a new Christmas album on Amazon Music. He could potentially issue digital clothes signed by him when someone buys his album.
Genies is a company that uses virtual characters to bring celebrities closer to their fans. Perfect now that all those concerts have been cancelled. These avatars can wear digitally unique clothes can users can buy, sell and trade them.
When Genies launches its avatars on the Flow blockchain, celebrities aren’t the only ones who are able to create avatars. Everybody can. The developers describe Genies as a portable virtual identity that users can use across different virtual worlds/games/software packages. Yes, it’s basically an SDK.
Avatars top of mind in blockchain space
Last week Somnium Space announced that they allow putting avatars on the blockchain and selling them. At the same time there are efforts happening to create an universal standard for avatars. These would then work in Somnium Space, Cryptovoxels and VR Chat without any issues.
Last month I wrote an article about how a digital identity is more than just an avatar. On the blockchain an avatar connects with everything you do and have done.
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a communication consultant for blockchain start-ups and writes not only for Play to Earn, but also other dapp websites and tech magazines.