Sports Games

Stella Artois Jumps into Zed Run Horse Racing

zed run stella artois

In a surprise move Stella Artois is the latest company to move into the metaverse, as the Belgian beer brand now sponsors the horse racing game Zed Run. Stella Artois will have a limited edition NFT series in the Zed Run game, in celebration of the British horse racing season.

Zed Run players will be able to pick up 50 different horse skins and NFT artworks that celebratie the tradition and passion of horse racing. The whole thing is dipped in the ‘The Life of Artois’ styling. These artworks come with a horse by the way.

The limited edition Stella Artois series for Zed Run is part of their Genesis collection. This first generation of race horse will only have 38,000 horses in total. The auctions for these horses and artworks are live now, and will happen until June 19th. The auctions will go to the highest bidder, and bidding takes place on Opensea.

When you’ve got a horse and you can start racing, then you might find the Stella Artois track in the game. This track is -once again- based on The Life of Artois.

What is Zed Run?

In essence Zed Run is a blockchain-powered horse racing game. The game first launched on Ethereum and now made a successful jump to Polygon. Players can collect horses. Then they need to race in competitions. In addition they can breed horses, and create a legacy or strong bloodline. There are four different bloodlines in the game, for example the Nakamoto is generally the strongest performer, but the Buterin bloodline can be very impredictable. Overall the bloodline influences a horse’s abilities significantly.

In addition horses have a genotype. Breed two horses with genotype 10 and 25, then their child will have genotype 35. The higher that number, that less pure blood they are. This also means that they will perform less. Furthermore there’s a breed type, which only counts for genesis horses. It adds some extra spice to the rarity and performance. Horses will also have characteristic, ranging from distance they can run, to gate preference, handicap and fatigue.

Players can enter a race through the website. They select a gate, a horse, and then they will need to pay a fee to join. These Zed Run games offer a prize pool, making the game possibly profitable. However, there are also races that are completely free. These free races are often timed and event based.

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Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.