Virtual Worlds

Adidas Sets Foot into The Sandbox

The Sandbox artwork header

The Sandbox has welcomed Adidas as their latest partner in their gaming universe. The move means the first steps of the famous sports brand into the metaverse. We don’t know yet what they will build, but Adidas did acquire a large chunk of land inside The Sandbox.

Over the past two years The Sandbox has welcomed various mainstream partners, ranging from Atari to the Care Bears and from The Smurfs to Skybound’s The Walking Dead. However, without a doubt Adidas is a brand everybody knows and can relate with. Arguably this is the biggest partnership to date. This enthusiasm is shared with token investors, because the SAND token increased 26% in value to $5.55 at the time of writing.

The timing of Adidas joining, couldn’t be better. The Sandbox is now getting ready to launch their first play-to-earn alpha testing phase. Everybody can play around and try out 3 game experiences. But only 1000 users will get to play all 18 experiences and have the ability to earn NFTs and 1000 SAND tokens each.

How to get access to the The Sandbox Alpha?

You will need one of the Alpha Passes, and there’s a very limited supply.

  1. The Alpha Raffle – 1000 Land owners why register for the raffle, will receive an Alpha Pass. Registration opens on the official website on November 22nd at 1PM UTC and closes on November 28th. The more land you own, the bigger your chances. Winners will receive the access pass on November 29th.
  2. Daily Social Contest – The event takes three weeks, and every week the team will giveaway 750 alpha passes to lucky winners participating in daily social contests. Keep your eyes on the official Twitter and Discord.
  3. OpenSea – The Alpha Pass is an NFT, and therefore it seems very likely that some of these will end up on the secondary market. Keep in mind that the play-to-earn event ends on December 19th. So don’t buy the passes after that date.

What is The Sandbox?

The Sandbox is one of the blockchain-powered virtual worlds currently in development. The virtual world of The Sandbox consists out of lands, and voxels fill up each of those lands. Visually it will remind many gamers of Minecraft, as both games have this Lego-inspired look to them. However, players are able to buy virtual land and implement any form of monetization. These virtual lands can become mini-games, adventures, virtual shops, extensions of actual webshops, a space for social gatherings, and so on.

The Sandbox is providing free tools for developers, gamers and content creators. Creators can use VoxEdit to make objects. In addition the Game Maker allows users to create interactivity on their virtual land. The Sandbox will also create a meta gaming experience. Players can for example do daily quests or weekly quests for their guild. This will earn players SAND, which they can sell or use to buy in-game items or virtual land.

The Sandbox has seen lots of growth in 2021 so far. The virtual world already has 500.000 registered wallets and more than 12.000 unique land owners. In the wake of the Facebook Meta announcement, value of the native SAND token has increased significantly.

To learn more about The Sandbox, read our complete Sandbox Review and guide here.

Robert Hoogendoorn avatar
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.