Virtual Worlds

Coca Cola Joins NFT Ecosystem Through Decentraland

coca cola friendship day decentraland

World-famous soda company Coca Cola will join the NFT ecosystem through an event organized in Decentraland. On July 30th there will be a Coca Cola-sponsored event in the virtual world to celebrate International Friendship Day. There will be NFT giveaways during the virtual event.

The Coca Cola Company is planning its NFT loot box, which they will reveal on July 28th. The OpenSea auction will begin at 12:01 am UTC on Friday 30th July and close at 8:00 pm UTC on Monday 2nd August. All proceeds from the auction will go to Special Olympics International.

The Coca Cola event in Decentraland will take place on a giant Coke can. The auction will kick off from the event, while event visitors can win Mythic wearable NFT shirts.

Decentraland attracting brands

Last year Decentraland became a DAO, and now the community makes all the decisions. The Decentraland Foundation is crucial as a frontrunner, and they’ve established some interesting partnerships in the past months. Auction house Sotheby’s opened a virtual version of its London office. In addition several companies acquired land in the virtual world as well. For example, the role playing game Ethermon is even building its 3D gaming ecosystem inside the virtual game world.

Even more important, there have been tests to order pizza from inside Decentraland.

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Robert Hoogendoorn avatar
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.