Anthony Hopkins’ latest movie Zero Contact premieres as an NFT on Vuele. Zero Contact is a full-length feature film and the NFT gives access to behind-the-scenes footage, bonus content and interviews. In a sense the NFT represents ownership over content that traditionally would be distributed on a DVD or Blu-ray.
The real news here is of course the launch of Vuele itself as an NFT distribution platform. The online platform uses a new way to reach consumers and create business models for production companies releasing films. Vuele has high hopes for direct-to-NFT consumer distribution, and sees films as an ideal method.
The Vuele NFTs can be acquired, watched and collected only on the Vuele platform. At the moment it’s unclear what type of blockchain ecosystem Vuele taps into. The first edition of the movie NFT will be auctioned with a starting price of $100,000. You can now subscribe for the auction.
NFT moving beyond collectibles
This year NFTs have made headlines in many newspapers, reaching the mainstream audience as NFT artworks or digital collectibles. Mainstream media would speak about 69 million dollar JPEGs, but would not understand the full scope of the technology. NFT can be so much more. On Play to Earn we often talk about NFTs as game items, or perhaps as yield farming or passive income generating assets.
However, NFTs can also be products. Vuele will use NFTs to give users ownership over movies. We need to assume that certain movies will have a limited supply. At the same time other companies are using NFTs in all kinds of different ways. Game distribution platform Ultra will use the technology to give gamers ownership over downloadable games.
At the same time non-fungible tokens could also be a diploma or contract. In DeFi we see the technology being using as a financial position in a liquidity pool. We’re just scratching the surface. And NFT could provide you access to a festival, a venue or an electric car. The possibilities are endless.
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn Online Magazine. He’s also Head of Content for DappRadar.