Paris Hilton is working together with digital art designer Blake Kathryn on a NFT collection they named Planet Paris. In the announcement of her first NFT drop, she said that the collection is all about ‘beauty, female energy and empowerment’. The sale will happen on Nifty Gateway on Saturday April 17th at 17:30 UTC.
The Planet Paris drop will consist out of four different NFTs made from a collaboration between Paris Hilton and Blake Kathryn. Each of the NFTs will have something to do with Paris and her history, has passions. However, where the drop will have open editions, 1/1 auctions, or other types of NFT sales mechanisms, isn’t know yet.
Not her first or last steps in NFT land
Paris Hilton has been walking on the yellow road in NFT land for quite some time. Last year she made an NFT for charity, a simple drawing of her cat. At the same time she’s been active in the crypto space since 2015.
“NFTs like the ones Blake and I are partnering on are going to change the way the creative economy works. Not only will more voices get heard, empowering more artists, but they will have greater control over their work than they ever have in the past, and that is truly exciting”, she wrote on her blog. In addition Hilton already indicated that this won’t be her last steps in this space. She’s waiting to explore the role of NFTs in art, fashion and music.
What is crypto or NFT art?
Digital art has been around for decades. However, without the existence of blockchain technology it was impossible to verify authenticity and rarity. Now digital art is connected to a token on the blockchain, a non-fungible token or NFT. That way buyers can see how many copies of a certain artwork there are, and whether the product is original. Digital art on the blockchain used to be referred to as crypto art, but NFT art as a name has become increasingly popular.
The concept of seeing a digital image as art, is one thing. However, for many people it will be a challenge to consider digital images valuable. Consider this: The Mona Lisa is worth many millions of dollars. If I would paint the Mona Lisa in an exact copy, it would be worth only 50 dollars. Because we all know where the original version is. Being able to verify the authenticity and rarity of a piece of art is crucial. This applies to NFT art on the blockchain as well.
Some people don’t care about the Mona Lisa. It’s just a painting. They are happy to download an image from Google Images, print it on canvas and hang it in their living room. Others want the real deal. The same rules go up for digital art. Many people will be happy having a digital image they like, screenshotted on their phone. Others will value having an original artwork, minted by the actual creator, verifiable through blockchain technology.