This Friday the rock band Kings of Leon will release their new album When You See Yourself as an NFT. There will be three types of NFTs for sale: one with the album, one for live show perks and front-row seats and a third one with exclusive art. The project has been developed by YellowHeart, which wants to bring value back to music and connect stronger relationships with between artists and their fans.
YellowHeart has created an initiative they called NFT Yourself. The auction for the Kings of Leon NFTs will open up this Friday March 5th. According to Rolling Stone the Kings of Leon album NFT will cost 50 dollars, and it will be for sale for two weeks. So there’s a timed limit on the album, and no supply limit during that time.
According to the music magazine there will also be a golden ticket NFT. YellowHeart will mint 18 golden tickets, and they will auction six. The rest goes into the vault. These golden tickets give the owners four front-row seats to any Kings of Leon concert during every tour… for life. In addition there will be lounge access, meetups with the band, a personal driver and every shirt from the merch store.
Music and NFTs
Over the past months we’ve seen plenty of examples where music and NFTs merge. DJ’s like Deadmau5 and 3LAU have been selling artworks in combination with music. At the same time there’s an NFT that allows the owner to play beer pong with Post Malone. However, this project from YellowHeart is quite next level in my opinion.
It seems to be only a matter of time before an established artist creates their music on-chain like Euler Beats. I foresee that at least one famous DJ will give this idea a go.
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