Crypto Art

3LAU Sold NFT Music Albums for $11.6 Million

3lau ultraviolet NFT auction music

Over the weekend 3LAU sold NFT music albums for a total of $11.684.101. The American DJ had the crypto auction running on his own website, powered by decentralized commerce platform Origin Protocol. It was the first time an established mainstream music artist tokenized their album on the blockchain.

The auction has people placing bids, and only the highest bids would eventually win a part of the Ultraviolet Vinyl NFT Collection. In total 33 unique NFTs were sold, each came with different perks. The highest bid was $3.666.666 by someone nicknamed Bidder65.

This wasn’t the first time Justin Blau, which is 3LAU’s real name, sold NFTs. However, it was the first time that 3LAU sold an entire music album as an NFT.

The American DJ has been on the forefront of the NFT industry. Over the past few months he sold multiple NFTs, combining his music with unique animated artworks. In January he already made more than $250.000 by selling an artwork called Everything, which combined a physical and digital piece with music.

Music NFTs on the rise

As mainstream media and celebrities pay more attention to the blockchain market and NFTs, we are finally seeing developments in the audio space. Music NFTs are slowly becoming a real thing. NFT pioneers like ConnieDigital have been combining various art forms in their NFTs, including music.

Last week Euler Beats made a major splash into the blockchain community, introducing on-chain generated music and art into one single NFT. At the same time Gala Games is planning to let their community create and sell in-game music for the upcoming online game Mirandus.

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Robert Hoogendoorn avatar
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.