|avatar||digital fashion||Digitalax||non-fungible tokens||virtual worlds|
Digitalax has auctioned nineteen digital fashion outfits for a total value of 35 ETH, or $18.750. Each of the digital outfits is an one-of-a-kind digital assets stored on the blockchain. The center piece of the auction was a metallic dress by Edward Harber, which sold for $2700.
Each digital fashion items is an unique ERC-721 token. The owners of these tokens get a rendered PNG from the front view, side view and back view. In addition there’s a 360 degree turntable GIF and a raw 3D model FBX file. Owners of these items have the complete commercial rights to the digital fashion garment, described by an Open Digital Fashion License.
Each fashion item (ERC-721) combines multiple textures and patterns. Each of these are child NFTs, or ERC-1155 tokens. There’s no supply cap on these child NFTs, which are provided by Digitalax.
The 3D FBX file is one of the most common 3D files on the market. With relative ease users should be able to import their designs into virtual worlds like VR Chat or Somnium Space. Because buyers have the digital rights, they can potentially resell their garment for use in for example Somnium Space.
Digital fashion revenue
Digitalax didn’t take any commission this round, but in the future they will take 12% of every primary sale above the reserve price. The rest of the revenue goes to the designers. In addition designers will get a ten percent commission on secondary sales, unless sales happens on other platforms. In that case designers rely on goodwill of the sellers.
At the moment digital fashion is a small business, but many groups are working on it. As society is moving more into virtual environments, the need for digital representation is growing. Having an avatar that looks good, could potentially be very important in the future. Digital fashion plays a crucial role here.
In blockchain-powered worlds like Somnium Space, Decentraland and Cryptovoxels the concept of wearables and digital fashion is growing in popularity. Even the iconic fashion brand Gucci is keeping an eye on the developments in this space. Cryptovoxels recently reenabled the option for users to mint digital clothing, while Somnium Space is providing similar options. Last month games publisher Bandai Namco invested in avatar company Genies, underlining the potential for the personalization of digital identities.
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Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn and for a variety of third party magazines and websites.