Atari has almost doubled its value on the stock market thanks to the upcoming launch of its first console in twenty years and the Atari Token. Trading volume has skyrocketed, and in the past 24 hours hours the value of the ATA.PA stock increased 22.4 percent. Before the end of this year, the gaming company will make some big moves.
Currently, right before the market opens this Thursday, ATA.PA is valued 0.4750 EUR on the Paris Stock Exchange. However, from April until last weel the stock was fluctuating between 0.25 and 0.30 EUR. The sudden increase in price is likely happening because of two upcoming events.
On Thursday October 29th the Atari Token sale will commence, allowing investors and gamers to buy the token on Bitcoin.com. The Atari Token will sell for 25 cents, which was approximately the price of their stock before the pricing boom. In addition the company will launch the Atari VCS gaming console in November. This gaming console has a strong focus on blockchain technology thanks to for example integrated cryptocurrency wallets and blockchain services.
Atari will use its token as a payment option in games and on its own gambling websites. In addition the company has all kinds of partnership, like showcasing its gaming brands inside the virtual world of The Sandbox and integrating the blockchain-powered Ultra game distribution platform into the Atari VCS.
Atari moving big into blockchain
Atari and Animoca Brands have recently expanded their partnership which now includes the global development and distribution rights for several brands including Pong, Asteroids and Centipede. In total Animoca gets access to fifteen titles.
The list also includes Breakout, Missile Command, Tempest, Lunar Lander, Space Duel, Agent X, Night Driver, Star Raiders and more. Atari is also making a theme park in the blockchain-powered virtual world of The Sandbox. In addition the gaming company is diving into cryptocurrencies with the launch of its own in-game and gambling currency Atari Token.
Atari Token is an upcoming native currency for an online gaming and gambling ecosystem. The game company wants to integrate their token in as many gaming and gambling products. They will allow people to use the token in Atari’s own licensed casinos. In addition Atari signed an agreement for the music game Invector, the company also has a license for Rollercoaster Tycoon, while it owns classic brands like Centipede and Asteroids. Earlier this week they announced a partnership with Wax to launch digital collectibles.
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a communication consultant for blockchain start-ups and writes not only for Play to Earn, but also other dapp websites and tech magazines.