The virtual world of The Sandbox has appointed the former Global Vice President of Universal Music as their leader in charge of partnerships. Bertrand Levy will be the Global Vice President of Partnerships, and is tasked to get entertainment brands, celebrities and artists involved in The Sandbox.
Levy has a background in online music distribution, before joining Universal Music. There he created strategic partnerships with companies like McDonald’s, Samsung, Logitech and BNP Paribas.
So far The Sandbox has made partnerships with a variety of companies, mostly from the blockchain space. However, with Atari, Shaun the Sheep, Care Bears, Rollercoaster Tycoon and Square Enix, the company has made its first steps into partnerships with mainstream brands. Levy needs to expand on that.
“Thanks to an unbelievable team and fantastic execution, TSB has positioned itself ahead of all virtual worlds in the market. I’m thrilled to invite my extensive network of celebrities, artists, and brands to join us in building their very own experiences in The Sandbox world, turning the Ready Player One vision into a reality.”Levy Bertrand, Global VP of Partnerships at The Sandbox
What is The Sandbox?
The Sandbox is one of the blockchain-powered virtual worlds currently in development. The beta test will launch later this year, but before that time there will be one more pre-sale. During this pre-sale gamers, businesses and investors can buy virtual land with a discount. You can register now to make sure you’re not missing out.
The virtual world of The Sandbox consists out of lands, and voxels fill up each of those lands. Visually it will remind many gamers of Minecraft, as both games have this Lego-inspired look to them. However, players are able to buy virtual land and implement any form of monetization. These virtual lands can become mini-games, adventures, virtual shops, extensions of actual webshops, a space for social gatherings, and so on.
The Sandbox is providing free tools for developers, gamers and content creators. Creators can use VoxEdit to make objects. In addition the Game Maker allows users to create interactivity on their virtual land. The Sandbox will also create a meta gaming experience. Players can for example do daily quests or weekly quests for their guild. This will earn players SAND, which they can sell or use to buy in-game items. This system is called play-to-earn.
Robert Hoogendoorn is a gamer and blockchain enthusiast, but above all he’s a father and husband who moved to another country in 2014. One year later he got in touch with crypto, and the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a communication consultant for blockchain start-ups and writes not only for Play to Earn, but also other dapp websites and tech magazines.