Crypto art platforms SuperRare and Rarible have made significant improvements to their user experience. SuperRare has added the ability to follow individual artists, while Rarible added a much needed search option. These improvements come at a time that not only summer, but crypto art is heating up.
User experience is becoming key on major crypto art platforms. There’s a tremendous increase of user interest into Rarible, SuperRare, KnownOrigin and all those other platforms. Collectors and buyers want to be able to find art by searching for their favorite artists, for keywords or maybe based on the name of another collector. Improving the user experience is key for crypto art platforms in order to boost their sales and be able to continue to grow.
For a long time SuperRare was leading the pack, followed by MakersPalace and KnownOrigin. However, at this moment Rarible is where it’s at. The native RARI token is one of the new hot kids on the block and has created a boost in trading volume on the platform. This came with a downside though. In addition minting art on the platform is rather cheap, while others are suffering from the currently high transaction costs on the Ethereum blockchain.
For each sale both the buyer and the seller earn a percentage of weekly distributed RARI. In turn RARI can be used to do purchases on Opensea or have a say in the future of the Rarible platform. Rarible has been on top of the trading charts for multiple weeks now, consistently having over 225 thousand dollars in weekly trading volume. At the same time NiftyGateway keeps selling out its crypto art drops within minutes.
What is crypto art?
Crypto art or digital art has been around for many years. However, without the existence of blockchain technology it was impossible to verify authenticity and rarity. Now digital art is connected to a token on the Ethereum blockchain. That way buyers can see how many copies of a certain artwork there are, and whether the product is original.
The concept of seeing a digital image as art, is one thing. However, for many people it will be a challenge to consider digital images as valuable. Consider this: The Mona Lisa is worth many millions of dollars. If I would paint the Mona Lisa in an exact copy, it would be worth only 50 dollars. Because we all know where the original version is. Being able to verify the authenticity and rarity of a piece of art is crucial.
Some people don’t care about the Mona Lisa. It’s just a painting. They are happy to download an image for Google Images, print it on canvas and hang it in their living room. Others want the real deal. The same rules go up for digital crypto art. Some people want to original one, others are happy with a copy screencapped on their phone.
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he’s a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He’s a content manager and creator at heart, working on Play to Earn and for a variety of third party magazines and websites.