Digital Collectibles

Ubisoft Launches Blockchain Game for UNICEF

Gaming company Ubisoft has launched a collectible blockchain game involving their Raving Rabbids brand, and all revenue goes directly to UNICEF. They named the project Rabbids Token, and users can buy these characters for a price between 0.05 and 0.15 ETH. However, it’s likely that other users will steal your Rabbid Token.

Rabbid Tokens go from user to user and evolve over time. The buyer can pick one of five available Rabbids Tokens at any given time. After buying it, the token moves to the user’s wallet. However, the system also puts the token immediately up for auction again. As a proof of ownership the buyer will get a POPO token.

POPO stands for Proof-of-Plausible Ownership. In total there are 55 different POPO tokens to collect. However, the level of ownership isn’t quite the same. Owners can’t trade or sell their POPO tokens, even though Opensea does recognize the tokens.

The Rabbid Tokens aren’t a money grab for Ubisoft. The company is sending all revenue from the game directly to UNICEF. UnicefFrance.eth already received 20 ETH in donations from 197 addresses. That’s almost 4700 dollars in less than 24 hours.

Ubisoft big on blockchain

The French gaming company has been active within the blockchain space for two years already. However, Rabbids Token is the first actual product they’ve launched. The project is run by the company’s Strategic Innovation Lab, which also is the division behind the blockchain entrepreneurs lab.

Last week Ubisoft announced a fifth season of their entrepreneurs lab. They will be sharing information and resources with a select number of blockchain startups. Among those startups are Sky Mavis, which is the company behind Axie Infinity, the fantasy football game Sorare and blockchain gaming platform Xaya.

Gamers know Ubisoft best for their game franchises like Assassin’s Creed, Just Dance, and Far Cry, while they also have the license for games based on the Tom Clancy franchise. The company supports the blockchain-powered game distribution platform Ultra as well.

Robert Hoogendoorn avatar
Robert Hoogendoorn is a gamer and blockchain enthusiast. He got in touch with crypto in 2014, but the fire really lit in 2017. Professionally he's a content optimization expert and worked for press agencies and video production companies, always with a focus on the video games & tech industry. He's a content manager and creator at heart, started the Play to Earn Online Magazine in early 2020.